March, 2010

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19
Mar 10

Get the Dish on Your Best Dish

Do you ever hear people say, ‘I go to Mike’s Pastry in Boston’s North End just for the cannoli’ or ‘the chicken parm sandwich at Torrisi Italian Specialties is the best I’ve ever had?’  Well, for a restaurant that is known for doing one thing better than anyone else, there is a new social media tool for you.

It kinda goes without saying that there are new social media tools launching all the time.  It only seems like a month ago (really!) that everyone started talking about FourSquare.  For those of you who don’t know, FourSquare is a location based application that allows users to ‘check in’ when they get to a location and then broadcast that to other FourSquare users.  Check in more than anyone else, and you become the designated ‘mayor’ of that location. Continue reading →

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13
Mar 10

YOU Define Your Foodie-ness, Not Me

Serious Eats, the all-things-food blog and a place where I spend a lot of time online posed the following question to its readers (in a not too subtle homage to Jeff Foxworthy), You Might be a Foodie, If…

Answers varied and I most identified to those that mention thinking about another meal while in the middle of the current one.  I also have a habit of doing that.  I’ll make something at home and suddenly, I’m thinking about a) how I can improve the dish, b) how good this will be as leftovers, and c) what I’ll be cooking next.

The question posed on Serious Eats is actually a good example of how to create a thought provoking blog post that gets participation by its community.  Continue reading →

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8
Mar 10

Social Media + Food = Perfect (w/ caveats…)

This is my first post to the Grange Hall Media site.  The basic idea behind Grange Hall Media builds on the notion that there is a basic relationship between the way people use social media and how they communicate about food.  For example, when you eat at a great restaurant, where everything was perfect, the food, the service, the atmosphere, you want to tell everyone you know about it.  Obviously, before the Internet, you’d share your experience with friends, but what they did with the information was up to them.  Some might forget about your advice, while others might not tell anyone else about it, regardless of their experience.  Today, your recommendations get saved in perpetuity and can be spread exponentially.  With social media tools such as Yelp and Citysearch, you’ve become an ‘influencer at large.’  The amount of friends you have and can influence is not really so important anymore, it’s about how many strangers you reach. Continue reading →