Yum?
One of the most buzz worthy topics in the blogosphere these past few days has been KFC’s new Double Down sandwich. The buzz has been growing louder, it seems, by the hour. Nearly 25% of the posts I had in Google Reader this morning were Double Down related. They ranged from ardent anti and pro positions to posts of the “would you eat this” variety.
KFC has to be (excuse me here), licking their fingers over the positive, negative, and even silly excitement this has generated. It’s a marketing and publicity boon. I’ve barely seen any commercials for it, yet it’s been constantly mentioned over the airwaves, showing up in late night jokes and on 24hr cable news. Check Twitter Search and see how often this is getting Tweeted (it’s A LOT!).
The product development geniuses at KFC have hit a home run. They’ve come up with the most audacious and revolutionary fast food product in years. So I’ll say it right now, THE KFC DOUBLE DOWN IS THE iPAD OF FAST FOOD.
Think that’s stretching it? Much like the iPad, there are:
Vigorous online debates about whether or not to buy it
A bevy of uploaded videos of people trying/reviewing it for the first time:
Editorial columns and their educated opinions (a NYT review makes this legit, right?), and review of the reviewer too.
Technically, the iPad is far superior to the KFC Double Down. But just imagine if you could browse the web with it! I will be waiting breathlessly for the next revolutionary product announcement KFC’s CEO makes, a la Steve Jobs, in front of an audience of adoring KFC geeks…
Tags: Apple, double down, eater, foodie, grange hall media, iPad, kfc, new york times, sam sifton, Steve Jobs, twitter